ROOT 52

A 52-week prayer effort targeting each U.S. state and the nation as a whole as the focal point of intercession.

ECONOMIC RESOURCES

Economist Jerry Tuma recorded several teachings and informative sessions on the economy that were put on sale at the Generals International online store.

NEW PRODUCT

A generic “new product” page was created for the Generals International online store where all new teachings from Mike and/or Cindy Jacobs would be featured and for sale.

BOOK PROMOTION

Cindy Jacobs released her brand new book, The Power of Persistent Prayer, in 2010. It was heavily promoted on the Generals International site as well as her personal site.

CHRISTMAS CAMPAIGN

Generals International devised a 5-week plan where for the 5 weeks leading up to Christmas, we would offer highly discounted product. We sent out weekly eblasts announcing the offers as well as updating a custom page on the online store just for Christmas specials.

REFORMATION DAY

A one-day event of worship and prayer for the nation before the 2010 elections.

GI: CONNECT

A quarterly live web stream event with a goal to reach 5000 monthly-giving partners for the ministry. It’s similar to a telethon, but executed in a live web stream format.

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