VIN56 CREATIVE FIRM

A logo and business cards were requested and project was under the direction of Vintage 56. For the overall branding, VIN56 decided on a vintage/modern look with an overall retro movie poster appeal. A slab serif for the logotype applied with solid colors and minimal texture, we thought, was a perfect merging of the vintage and modern elements. Also, you’ll see in the third image that VIN56 offers creative services in four areas – graphic design, video production, web development and audio engineering – each being represented by their own color. You’ll see this color-to-service delineation all throughout the branding of Vin56.

As previously stated, vintage movie posters have been a design inspiration for the branding of Vin56 from the beginning. So, we decided to go with a portrait orientation for the front of the card entertaining a lot of white space to give it that poster appeal. The back of the card was done in landscape orientation so as to highlight the name and job title of each member using larger type. We determined that the overall look needed to be professional while still maintaining an aspect of fun. The biggest contributor of professionalism in the design really comes from the classic layout of the card as well as the varying dark greys, and the fun aspect comes from employing a typeface with a lot of character [Melbourne] as well as a touch of color with the dots on the front of the card.

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